April 28, 2019

How to Make Your Information “Stick” During and After an Event

Elin Warfvinge

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You have your audience’s attention and your information is readily presentable, but the big question is: “how can I make sure that my audience comprehends and retains this information?”

According to MeetApp customers, the key is to send your audience small, iterative bursts of information over time and to follow up as a means of reinforcing the information and making it more interactive.


Creating ever-flowing conversation

Continuous contact with your audience is how you will 1) grasp their attention and 2) help them retain your information. One of MeetApp’s airline customers use their app for trainings and professional development.

The airline industry is highly regulated and requires much training and lifelong education. MeetApp makes these rigorous courses more interactive in the classroom and also helps trainees absorb the information post-training; trainees are sent 2 follow-up questions, one that “plants the seed” and one that reinforces the given information.

Creating ever-flowing conversations through the app will encourage engagement and information retention. Prompting your attendees with questions during presentations will yield a stronger participation rate and make it even more enjoyable for attendees because it gives them the opportunity to be a part of the discussion.


Drive your information through push notifications

Post-event, you can continue to drive your information to attendees through push notifications—this will keep your event relevant in the minds of attendees and will keep your information relevant so that attendees take something away with them once they are headed home, a mental souvenir, if you will.

Small, digestible facts and polls are excellent methods of reminding your attendees of your event. Iterative bursts of information over time is most optimal in helping attendees recall information and continue to pay attention to your app.

Following these methodologies in communication and information-providence with your attendees will not only foster their retention of knowledge, but ensure that your event will be an unforgettable experience that they can look back on the rest of their professional lives.

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