Events often contain a lot of information that can be difficult to digest if not organized clearly and intentionally, and with an event app, you make it easier for your attendees to find the information they need by gathering it all in one place.
Delivering information to your attendees
In order to identify the best method of delivering information to your attendees, you should first understand how attendees generally consume information in an event app.
The program path: The attendee looks at the entire program, selects an individual program item, and consumes the information as it relates to the individual program item.
The taxonomical path: The attendee looks at all the speakers, selects an individual speaker, and consumes the information as it relates to the individual speaker. The information section of your app serves as the taxonomical path of information.
1 – Construct information categories
MeetApp lends itself to optimal information organization through custom information folders. Information categories within the app can range from speakers, exhibitors, venue, handouts, etc. These sections can be organized as an administrator sees fit and, ideally, should tie back to individual program items and themes. “Handouts” and “Presentations” are excellent to include because attendees might appreciate additional resources after viewing a presentation. With MeetApp, a speaker’s presentation can be distributed if they so choose and this can enrichen an attendee’s experience by reinforcing a presentation’s topic well after the presentation concludes.
2 – Create information items
Once you have your information categories, you can create your information items. For example, the category “Venue” could include information items such as a venue map, contact information, a PDF brochure, and the venue’s website embedded in the app.
Creating in-app information. Standard information items are created directly in the app and can include text as well as rich media (i.e. images, videos, and 360-degree images for virtual reality), this option is commonly used for creating speaker bios, venue information, descriptions, etc.
Upload PDF presentations and link to websites. External information items allow you to link to any web-based entity via URL which will embed the entire online experience within your app. You can also upload PDFs (such as presentation decks and handouts), allowing you to easily distribute any collateral without having to deal with the cost of printed paper.
3 – Link information to its respective program item
MeetApp links the 2 paths (program and taxonomical) together, creating a more fluid and methodical consumption of information for attendees. Relevant information such as speaker bios, websites, videos, and external resources can be attached to their respective sessions for quick, seamless access. If you want to link an information item to a program item (such as a speaker bio and presentation deck to the respective speaker’s program item), you can do this either from the program item or information item, once they have been created.
4 – Pin information to the menu
If you have information that you want to highlight or make extra accessible for your attendees, you can pin it to the menu. For instance, if you are hosting a trade show or partner event, it is important to make information and offers from your partners and exhibitors easy to find – in this case, you should create a folder called “Partners” or “Exhibitors” and choose “Pin to the menu”. Other popularly pinned categories are “Speakers”, “Venue” and “Travel information”.