1. Help center
  2. Admin inspiration

Benefits of In-App Information


The information section in the app is a great place to gather all kinds of information about your event. It makes it easier for your attendees to find and access all kinds of information, you can make changes and updates with just a few clicks, and by reducing the amount of paper and printouts used at your event, you’re decreasing its negative effect on the climate.

An event app makes it easy to find the information you need

Did you know that your event app is like a personal assistant to your attendee? When you consistently gather all your information and communication in the app, your attendees learn to look in the app for information. Then, instead of sending hundreds of emails and answering the same question over and over, all you need to do to make sure that your attendees become aware of important updates is to send out a push notification informing them of the change. Take a look in our Knowledge Base for information on how to create and edit information items.

Distribute your event information in a sustainable way

As you probably know, printing out programs, name tags, information signs, maps, directions and other things for your conferences has a negative impact on the climate. However, you can easily decrease your event’s CO2 footprint by gathering all your information in your event app. No matter what kind of event you’re hosting, your event app can take care of distributing your information. For example:

  • Venue information, WiFi, maps, and transportation
  • Reading material
  • Workshop instructions
  • Speaker bios
  • Presentation decks
  • Handouts, flyers, and brochures
  • Videos (presentations, instructions, promotions, etc.)
  • Exhibitor and partner websites and information
  • Goodie bags (special offers, coupons, giveaways, etc.)
  • …and anything else you want your attendees to have access to

You can also use the app for notes, networking, and sponsor marketing, so you basically don’t need to use paper at all.

Kantar leads by example

Kantar, one of the world’s largest consulting groups, works with over half of the Fortune 500 companies and hosts a conference for marketing executives worldwide every year. Since they started using an event app at their conferences, they have not only reduced their CO2 footprint but also created valuable event experiences for their attendees. They successfully went totally paperless and used an event app to distribute information and guide their participants.